Driving to the Oakland Airport yesterday I glanced over at the huge billboard with that Chevron campaign: “I will unplug stuff more.” Suddenly it struck me how pathetic this campaign truly was. Look at those words. Is that the kind of specific commitment we are looking for here in the dying days of the world? I will unplug stuff more. That’s like a teenager’s grudging response to a nagging parent. “OK! OK! (and then in mumble) Iwillunplugstuffmore. God! Leave me alone!”
In our case, the teenager is the United States. That’s an improvement, of course. Until a recent election, we were a toddler: George W. Stinkypants. “I’m NEVER gonna unplug stuff more, you poopy head.” (Then he sticks a fork into the outlet).
How about a campaign for grown-ups? What could it be? “I will turn off my computer and TV after 6 p.m. on Tuesdays and Thursdays.” How’s that? Too hard for you? Start with Tuesdays. We’ll take it from there.
